Marketing Co-ordinator - VEN Group

Salary: Full package - up to £28k - for exceptional applicants
Location: Sheffield – but with regional, national and international requirements
Organisation: VEN Group - view background information
Description:

Job Description

Line Manager: Head of Marketing and Membership Services
Contract Type: Permanent
Standard Hours: 37.5

Key Working Relationships  

Internal (within VEN Group and its parent) External 
VEN Ops CEO Service providers 
The VEN Ops team Members and potential members 
Yorkshire Forward (YF) contracts team Sales/Brokerage teams, & Bid Directors 
YF Project Management Quality assurance bodies and academia 
VEN Int & VEN Ops Directors Appointed group auditors and accountants 
Head of Marketing & Membership Services (line manager) External auditors when required (e.g. YF, NAO, EU) 
 Customers and potential customers 


Job Purpose

Support the Head of Marketing and Membership Services in ensuring the continuing success of the VEN network through the effective recruitment and retention of members / brokers. This will also involve driving member/broker participation in successful bids and delivering comprehensive and effective marketing services.

Job Summary

1. The post holder will play an essential part in supporting and providing a comprehensive marketing and membership services delivery that enables members and potential members to maximise their potential for taking part in collaborative opportunities.

2. Responsibilities include the day to day organisation of all aspects of membership generation, marketing processes, quality standards of induction operation/delivery and training/accreditation of members with support from line manager and others within the organisation.

Key Responsibilities

Responsible for:

1. Working closely with line manager to deliver the brand offering and ensure it exceeds customer expectations.

2. Providing day to day coordination of external agencies in order to achieve an effective marketing and communication strategy.

3. Ensuring that a coherent brand message is delivered across all channels through monitoring of all marketing communications materials.

4. Managing timely marketing deliverables within budget and to specification.

5. Reporting returns on marketing investment and expenditure.

6. Continually identifying quality and service improvement for members/brokers and reporting these to line manager.

7. Recommending strategies to meet internal and external business needs.

8. Creation of volume and quality membership applications (opportunity volume).

9. Driving business growth through implementation of effective recruitment and retention processes for membership.

10. Ensuring effective delivery of membership support activities.

11. Application of governance and quality assurance throughout the marketing and customer services processes and activity.

12. Maintaining proper records of instruction, activity and outputs with an audit trail consistent with VEN Group policy and best practice.

13. Assist with the writing or up-grading of policies, procedures and protocols to support VEN processes.

14. Achieve effective key performance objectives on a continuous basis with robust process and planning.

Specific KPIs will be agreed and set each year and detailed on a separate sheet.

Personal Development

All staff are required to be appraised by their line managers at least once a year at a personal development review meeting where progress made over the last year is discussed and agreed. Focus on the following year’s departmental and personal objectives will be identified, discussed and agreed.

Equal Opportunities

VEN Group is committed to promoting equal opportunities and the post holder has a leading role in ensuring equity in employment opportunities and in access to and participation in the VEN processes.

Health and Safety

In addition to any responsibilities specified within your job description above, it is your duty to:

1. Take reasonable care of the health and safety of yourself and of the other people who may be affected by your actions and omissions at work.

2. Co-operate with VEN Group and others in ensuring that all statutory and other requirements are complied with.

No-Smoking Policy

VEN Group operates a no-smoking policy and all staff are advised not to smoke inside or in the grounds of any VEN work premise or sites being visited for work purposes.

General Governance Participation

Your general commitment and input to our governance helps us to continuously monitor and improve standards by focusing on activities for improving quality, identifying and managing risks and continuing professional development.

Every employee has a practical responsibility for input to governance within VEN Group. There are many things you can do to help make governance a success, including:

1. Being open to new ideas
2. Supporting standards
3. Taking part in internal and external audit programmes
4. Voicing your concerns
5. Making suggestions for improvements
6. Continuing your professional development

Notes

This is an outline of the post holder’s duties and responsibilities. It is not intended as an exhaustive list and may change from time to time in order to meet the changing needs of VEN Group.

This post is subject to an employment contract and the terms and conditions of employment of VEN Operations Ltd.

Person Specification

Essential:

• Successful track record in delivering good business results and meeting objectives

• Relevant experience within Marketing or equivalent

• Successful project management with on time delivery to budget and to specification

• Has developed and delivered successful Marketing/Customer Services plans and tactics and/or communication plans and campaigns

• Experience in quantitative and qualitative research

• Experience of planning, organising and managing events

• Experience of integrated channel strategies

• Experience of liaising with agencies

• Customer focused and commercially aware

• Able to work effectively under pressure

• Results oriented and enjoys accountability

• High personal standards and integrity

• Excellent communicator - active listener with persuasive manner – able to handle all levels

• Excellent written and verbal communication, including advanced editorial writing skills

• Strong team player and relationship manager

• Clear thinker – handles complexity and simplifies/prioritises

• Positive and self motivated

• Enjoys challenge and change – adaptable

• A graduate or graduate calibre

• Experience of successfully negotiating and influencing, and representing an organisation externally

• Experience in Microsoft Office applications and understanding of customer relationship management software

Desirable:

• Professional Qualification in Business and/or Marketing

• Understanding and experience of the requirements of operating within a commercial business

• Previous experience of a business environment where sustainable business and profit maximisation is balanced with ethical considerations

• Sufficient knowledge to develop outline business cases and forecasts

Closing date for completed applications 8 June 2007

Job Reference: 977/SS